As many of us become more conscious of what we’re putting in our bodies and what we’re putting our bodies through, we’re also becoming more aware of what we’re putting on our bodies. While the performance of all-natural beauty products used to PALE in comparison to products from our favorite makeup counters, there are many natural makeup brands creating products that are richly pigmented, apply beautifully, and wear as well as their more synthetic competitors. You may already be using some of them and don’t even know they’re all-natural. I must admit – I am a makeup snob and truly turned my nose up at “natural & organic” skincare and cosmetic products thinking they were “naturally ineffective and ugly”! I know, I know… well I am here to tell you, you CAN teach an old dog new tricks!!! I have been on a journey of learning and I am thrilled to share my favorite, all-natural beauty products and color products!
The Best Natural & Organic Makeup Brands You Will Find In Makeup Artist Kits
“Ingredients aside, one of the benefits of using natural products is that many, if not all, ingredients are ethically sourced and cruelty-free. As consumers, it’s never been more important to prioritize what we want in our makeup, and our money talks. These days there’s a clean option to switch out every product in your makeup routine, so it’s never been easier to avoid controversial ingredients.”
Allure Magazine
Some Of My Favorite All-Natural Beauty Products
I want to help you sort out your options. The following products have received high marks from professional makeup artists — who have seen and used it all — so you can start cleaning up YOUR cosmetics bag.
100% Pure Beauty
100% Pure Beauty has a full collection of skincare, makeup, hair, and body products, all made with natural ingredients. The brand is serious about the way it sources its ingredients, too, using a strict methodology to determine and confirm that its products contain no synthetic ingredients.
Makeup artist Benjamin Puckey is a big fan of the brand’s lipsticks, telling us “100% Pure Cocoa Butter Matte Lipsticks come in such beautiful, bold, matte shades that you forget you’re working with a natural brand.
He calls out the shade Sonora Red as one that “really packs a punch.”
Bite Beauty
Did you know that Bite Beauty is natural and organic? I always forget. These luxe lipsticks are made with 12 different oils, as well as while pearl, silk, red wine, and organic butters; the result is a lipstick that’s incredibly creamy and hydrating, long-wearing, and even has benefits from antioxidants for a product that’s actually good for your lips.
“No one does the range of bold color options in the right creamy/waxy base the way Bite does,” makeup artist Katey Denno explains. “They also make a lot of corresponding lip liners, which, until they filled it, had been a big hole in the marketplace.”
Kjaer Weis
Those little chrome swivel compacts you’ve been seeing all over Instagram are from the luxe beauty brand whose name may give you pause to pronounce (it’s kigh-er why-ss). Natural and organic ingredients meet luxury beauty with quality cream and powder formulas housed in the brand’s signature, luxurious, chrome packaging. A bonus, those compacts are refillable, which means sustainable. The whole collection aims for beautiful, glowy makeup that lets your skin shine through. My personal favorites are the cream blushes, which are so dense and richly pigmented you just need a tap or two to blend out with fingers. The cream highlighters are also breathtakingly natural-looking.
Puckey is partial to Kjaer Weis’s lip products. “The lip gloss comes in a gorgeous selection of sheer shades, of which the nudes Cherish and Affinityare my favorites. I also really like the Kjaer Weis lip liners.”
Lilah B.
One of the innovators of the now popular and chic swivel compact, Lilah B. is all about creating simple, multipurpose beauty products with clean formulas. Without gluten, sulfates, or parabens, and packed with aloe and botanicals, these products take to skin beautifully, feel luxurious and nourishing, and look amazing on your face and on your vanity.
Ilia Beauty
Ilia Beauty is focused on creating clean, pure products with organic bio-active botanicals that nourish skin as they wear. From lipstick to eye shadow and multiple base products, Ilia’s products give you a luxurious feel, look, and wear, while being some of the cleanest makeup you can use.
Puckey is a huge fan of the brand, spotlighting many of its products. “I love how smooth the Fade Into You Powder feels and how it really disappears on the skin. The Illuminators come in three shades that work for a variety of skin tones. I like that it comes in a stick form for easy application.
“I love the Beauty Essential Shadow Palette in Prima, which has four great, neutral, everyday shades, including my favorite beige shade, and the Satin Cream Lip Crayons have a semi-matte finish and are all super easy to apply,” he adds, calling out the deep, burgundy shade 99 Balloons as a favorite.
Juice Beauty
Juice Beauty takes special care to ensure that its ingredients are certified organic so that no toxins, pesticides, synthetics, or fertilizers make it into its products. Starting with a base of organic botanical juice (hence the name), without any petroleum fillers or added water, each product is packed with antioxidants and concentrated skin-care benefits.
Denno is especially a fan of the Juice Boost Illuminator + Bronzer Duo. “Finely micronized shimmer particles add the perfect amount of highlight, no matter what your skin tone. [It] can be used directly on all areas you highlight: cheeks, Cupid’s bow, bridge of the nose, inner-eye corner, lid, clavicle, shoulders, or can be mixed into foundation to give an overall more glowy look,” she suggests.
Lawless
The Lawless liquid lipsticks are formulated without carcinogenic, toxic, hormone- or endocrine-disrupting ingredients. If people ingest up to five pounds of cosmetic chemicals every year, Lawless is trying to make sure that its products — that you put directly on your mouth and skin — are as safe as possible.
Kosas
Each Kosas product is made with active botanicals and balanced with safe synthetics, giving you luxury formulas, beautiful pigments that flatter a multitude of skin tones, and they all look as good as they feel. The beautiful face duos are available in both cream and powder formulas, each including blush and an illuminator that complement each other and boost your face’s luminosity and glow.
The lipsticks are also not to be missed. Puckey tells Allure, “Kosas has a line of all-natural lipsticks in super chic black packaging. Rosewater (a dusky rose) and Thrillest (bright poppy red) are my favorites.”
Vapour Beauty
I got into Vapour Beauty a while back and I still think they’re one of clean beauty’s best-kept secrets. Organic ingredients, moisturizing bases packed with antioxidants, and beautiful colors come together for a clean collection that rivals some of the most luxurious brands in beauty. Many of the brand’s products — like primers, foundations, blushes, and illuminators — are available in stick form, which is a preference of mine, and the pigments are beautifully buildable.
Plus, the brand’s stick and liquid foundations are available in 12 shades, which may not be an earth-shattering amount these days, but what sets them apart is that the foundations are available in an inclusive gradient of shades, so no matter what your skin tone, you’ll be able to find a match, which many high-end brands still can’t claim.
Au Naturale
Au Naturale was created to make skin feel as good as it does when you’re not wearing makeup at all. Using naturally- and ethically sourced ingredients, they set out to create a replacement for every product on your vanity. Without any synthetics, animal byproducts, or harmful chemicals, Au Natural offers a surprisingly large collection of products, many available as a powder or cream, so you don’t have to sacrifice quality for clean products.
Denno loves the brand’s matte lip stain. “Filling a hole in the marketplace, this line includes mostly neutral shade options,” she explains.
“[The stain has] a satin-matte formula and comes in a lip gloss kind of tube, which makes it super easy to go on, stay on for a long while, and never bleed.”
RMS Beauty
Stemming from the founder’s own need for clean-beauty products free of toxic chemicals and metals, RMS Beauty is a line of ultra-luxurious, pared-down multitaskers that have become favorites in the industry. It’s a bit like a grown-up Glossier, with rich formulas, bright colors, and twinkling shimmers that make a welcome addition to any beauty routine, no matter how simple or complex it may be.
The line’s hero product is the Living Luminizer, a highlighter in a pot, that you tap onto the high points of your face, as you do, for a glow that is equal parts natural and ethereal. It pairs well with any product you put it on top of (or under) and wears like it’s a part of you.
W3LL People
Driven by the knowledge that your skin is an organ that absorbs a high percentage of what you put on it, W3LL People strive to create products that look and perform as beautifully as they feel. The expansive collection of complexion and color products has something for everyone, no matter what foundation formula you prefer. (Its Expressionist Mascara is even an Allure Best of Beauty winner.) Many of the color products are cream-based to melt onto skin for a natural look that leaves you looking healthy, flushed, and beaming.
P/Y/T Beauty
P/Y/T is an extremely well-thought-out collection of versatile all-natural beauty products that can be added to anyone’s routine and are made to move. Lipstick and lip gloss duos, attached tools, an inclusive shade range, and an affordable price point, P/Y/T feels like it came from the future. The line is formulated without any harsh chemicals and, of course, it’s cruelty-free.
In the U.S., the FDA’s restrictions on what ingredients can and can’t be included in a beauty product are a bit lax compared to Europe, so P/Y/T actually created its line using the European Union’s much more thorough guidelines. You can rest easy knowing that these clean products are created to work with you, no matter your skin tone, budget, level of expertise, or where you find yourself in the world.
Milk Makeup
Since its inception in 2014, Milk Makeup has become a major power player in the vegan and cruelty-free beauty category. With innovative products that are as pretty and fun to use as they are effective, it’s easy to see why so many people adore the brand. Speaking of which, makeup artist Quinn Murphy, who works with stars like Kristen Bell, Julianne Moore, and Karlie Kloss — among myriad others — tells Allure it’s one of his top-favorite natural beauty brands. If you’ve yet to try anything from Milk, the Hydro Grip Primer, Kush Mascara, and Glow Oils (pictured above) are all great all-natural beauty products to start with.
Tower 28 Beauty
Newer to the all-natural beauty products scene, Tower 28 Beauty is becoming a fast favorite among makeup artists, beauty editors, and influencers alike. The whimsical packaging, quality ingredients, and vegan and cruelty-free promise are just a few of many reasons to love this L.A.-based brand, which prides itself on making products suitable for ultra-sensitive skin types. In fact, its tagline is #ItsOkayToBeSensitive, which is pretty clever if you ask us.
“Their products are so good for sensitive skin!” says makeup artist Robin Black, who battles rosacea. “I love their SOS Face Spray, cream blushes, and highlighters, and their cheek and lip products are getting lots of buzz for good reason. They’re so pretty on and so easy to use.”
Cocokind
San Fransisco-based skin-care brand Cocokind is known for its no-fuss products made with singular ingredients like rosewater, chia seed, and turmeric. Makeup artist Joanna Schlip recommends the brand’s MyMatcha All-Over Moisture Stick, which doubles as a highlighter as it gives a gorgeous dewy glow to the skin.
The brand also recently launched two new celery-based products — the Pore Refining Concentrate the Texture Smoothing Cream — which both address large pores, rough spots, and stubborn texture on the skin.
Inspired By All-Natural Beauty Products
Hopefully, this list has inspired you to consider all-natural beauty products and clean color products! Spring CLEANing just took on an entirely new meaning!
I believe with proper guidance, you can bypass feeling confused with the beauty industry’s overwhelming options to find the outcome you want. Take my Beauty Quiz to find your perfect cleanser and nude lip to get started.
SOURCES: Allure Magazine, TYNAN SINKS AND KALEIGH FASANELLA
